Ford Virtual Production


Imagination / Ford




Tech Artist

Due to the pandemic closing in-person shows and events, Ford reached out to Imagination to create a virtual SEMA event to showcase the Ford family of vehicles. My role was subcontracting to Imagination to create a virtual treadmill for the Ford Bronco. The vehicle would employ real-time physics to navigate a treadmill and show the configurability of the new Bronco. 

I was responsible for setting up the scene, vehicle rigging and animation for the Bronco. Nick Rende supported with some additional Blueprinting, Michael Condon handled the initial data prep, and Stefania Walkowiak produced.

I also served as a Consultant and Unreal Supervisor on-site during production, contributing to operations where needed. Extended Reality Group handled the main Unreal operations for SEMA.


Due to the success of the initial project, I was brought on again create new content for a virtual Ford Canada series of videos. The same team as before was brought on, and I again served as an Unreal Supervisor on set during production. 

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