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Hyperion Guerrilla Marketing

Client

Hyperion

Year

2021

Role

Director

With CES going digital in 2021, Hyperion chose to go on a roadtrip to Las Vegas and drive its debut XP-1 vehicle around town. Showcasing a unique vehicle wrap, the vehicle turned heads throughout a whole evening of shooting. I was responsible for the initial storyboarding and concept behind the video, as well as directing and organizing the dozen people on the shoot. 

The next day we filmed at Red Rock, taking advantage of the picturesque views and scenic backdrops. 

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